Have you ever heard the saying, when you market to everyone, you market to no one? This is a common mistake made by many short-term rental owners in the St. Augustine, Florida area.
By marketing to everyone, you cannot establish an identity for yourself.
The result is a confused guest who doesn't know if your listing is right for them or not. A better approach is to focus on your target audience.
This will help you attract guests who are looking for what you offer. Here are some tips for creating a more effective marketing strategy.
Understand Who Your Audience Is
Your target audience is the people who love your St. Augustine area vacation rental and can afford to stay in it. You need to understand their needs and wants so that you can target them with the right message.
Start by writing who your target audience is. This can be as simple as listing their age group, income level, and occupation.
Next, think about what motivates them to travel. Add some details about their lifestyle or values. The more you know about them, the better you can connect with them through your marketing efforts.
Learn About Your Competition
Short-term property management is a competitive business. There are many companies out there that offer similar services as yours in a specific area. To stand out from your competitors, you need to understand what they're doing right and wrong.
Check out the content they post, how often they update their social media accounts, and what types of ads they run. By studying the competition, you can get a better idea of what you need to do differently.
Think About How You Can Be Unique
The goal is to be unique, but not so it puts your St. Augustine investment property at a disadvantage. Find an angle that makes you stand out in the industry and provides value for your customers.
Focus on the quality of your property or the amenities you offer.
You can also focus on customer service and building relationships with clients. Just remember, being unique is about how you market yourself and not just the property.
Know Which Platforms to Use
Different platforms have different audiences and demographics. As a short-term rental property manager, you need to know which platforms your target audience uses most.
If you're targeting millennials, for example, you need to use platforms such as Instagram and Pinterest.
If you want to attract families, then Facebook is your best bet. Knowing which platform works best for each audience can help you reach more potential customers.
Short-Term Rental: Market With Your Ideal Guest in Mind
The idea of marketing your short-term rental to an ideal guest may seem like an arduous task. However, knowing what kind of person you want to rent your property to is crucial for creating an effective marketing plan. If you follow these tips, you can attract the right guests and increase your rental income.
PMI Palm Valley is part of a larger franchise that's been helping property owners like you for over 20 years. If you need help finding your target market, contact us today!